BRX Pro Tip: Why Coaches Should Create an Accountability Cohort
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s chat a little bit about how and why coaches should create an accountability group cohort.
Lee Kantor: Yeah, I think it’s so important. One of the benefits of being a coach is that you are an accountability partner with whoever you’re coaching, and that’s one of these things that you might be taking for granted. And I think there’s an opportunity to create an additional revenue stream of just building a cohort of folks that you’re interacting with on a regular basis to just hold each other accountable.
Lee Kantor: I think that this is something that’s right in front of you, that all you have to do is reach out to a bunch of people in your network and just offer, hey, we’re going to do this every week or every month, and then we just go around and we just hold each other accountable for different types of activities, and it doesn’t have to be much more than that.
Lee Kantor: So, I think that if you’re thinking about it, a great way to create this additional revenue stream is to build this kind of accountability group cohort. And here’s some thoughts on how to get that started. I would keep it at first small; make sure that the rules are clear and the rules are consistent. Define who it’s for and what success means. Then ask everyone to commit one to three specific goals for a set period of time, and that might be a month. It might be 90 days. It might be a quarter or whatever time window works for everybody. Especially when you’re starting this, look at it as an experiment.
Lee Kantor: Then, you meet on a regular schedule with just kind of the simple agenda of reporting progress and troubleshoot challenges, and then just set the commitments for the next meeting. So accountability becomes a rhythm. It’s just part of your week. It’s part of your interaction. And it’s not just some random thing that you’re just checking in randomly.
Lee Kantor: So, if you do this, I think you should be able to charge for it. And I think you might be able to nurture some of the people who were coaching with you in the past that haven’t, and that this is just kind of an additional revenue stream for you. It’s a great way to just stay in front of folks and really help them kind of get through something that might be a challenge for them, that maybe this is a skill that you offer, that you might be taking for granted, and you haven’t monetized yet. And this is a simple way to monetize it.
Lee Kantor: And obviously, it could be done in person, but it could also just be done virtually through Zoom or even text. If you want to make it even in that way, just create a text group and just have everybody kind of text what the goal is and what they’re going to do this week to get there.
